DRINK LIKE AN EGYPTIAN

Launched in Europe concurrently with a major exhibition in Paris entitled Pharaohs at the Arab World Institute on 12 October were KremEzzat's new Pharaoh's brand wellness drinks. Pharaoh's are unique beverages whose recipes contain extracts of the carob, hibiscus, tamarind, liquorice, and peppermint plants that were valued by Egypt's Pharaohs some 3,000 years ago for their tremendous health benefits.

Pharaoh's Carob, Pharaoh's Hibiscus, Pharaoh's Tamarind, Pharaoh's Liquorice, and Pharaoh's Peppermint beverages are being served at the Arab World Institute throughout the duration of its Pharaohs heritage exhibition (through 5 April 2005), acknowledging the world's fascination with the civilization of the Pharaohs.

Pharaoh's wellness drinks were also on display at SIAL, the world's largest food industry exhibition held 17-21 October in Paris. Hundreds of visitors to the Pharaoh's booth sampled the distinctive beverages and learned first-hand about the natural effects of the plants so cherished in Egypt since the reign of the mighty Pharaohs until today. High praise was also given to the eye-catching labeling on the Pharaoh's glass bottles, a colorful Egyptian motif that highlights the beautiful natural colors of the drinks.

Manufactured in Austria in accordance with European health standards, each of the low-beet-sugar KremEzzat beverages combines the medicinal effects of the extracts of carob, hibiscus, tamarind, liquorice, and peppermint with pure, naturally sparkling water.

KremEzzat was founded in Vienna in 2001 by its chairman, Dr. Ibrahim Ezzat, a well renowned Egyptian pharmacologist. KremEzzat is the sole producer of Pharaoh's brand wellness drinks.

The company was recently joined by Dr. Mona Zaki, an accomplished international marketing expert and strategic business consultant. Both Dr. Ezzat and Dr. Zaki have been awarded the Grand Cross of Honor, the highest decoration given by the Government of Austria.